“It’s not so much about what you say. It’s how participants feel. That’s what determines what they remember, and apply.”

Let’s be honest.

Pulling folks together for a few days – or even just  one – involves a substantial commitment on your part. You need to make large deposits on your venue and invest in lots and lots of marketing even before you get your first attendee to sign-up.  Organizers take big risks to host an in-person event, so you need a speaker who will put your mind at ease.

Whether participants came specifically to hear MJ or whether they’re discovering her for the first time, MJ is a recognized crowd-pleaser at conferences. She’s the one attendees go home talking about. Laughter is guaranteed. Her science-backed research, compelling personal stories, and high-energy delivery will challenge and inspire even the most aloof stakeholders. In fact, MJ’s specialty is cracking the rigid veneer of those especially stoic colleagues. Whether the facade melts into smiles or tears – or both! – is determined on a case-by-case basis.

And now that we know just how fragile creating such an event can be, having someone like MJ on your side – ready to help with ready-to-use marketing kit, social media promotion and a caring attitude – really makes a huge difference.