by Marie-Josee Shaar | Jun 12, 2014 | Uncategorized
A man recently approached me with a job offer: an executive position in an emerging wellness company. Having enjoyed success in the individual market, the company now wanted to expand to corporate wellness. So far, it all sounded good. The company’s owner proceeded to...
by Marie-Josee Shaar | Jan 25, 2014 | Uncategorized
If you’d like to experiment with social pressure as a behavioral change motivator, be careful not to state that the behavior you’re trying to extinguish is the current norm. For example, a campaign declaring “we’re all eating very large portions around here, let’s...
by Marie-Josee Shaar | Jan 25, 2014 | Uncategorized
Do you remember the anxiety of being picked last for the team in phys ed? Or the pressure of doing an oral presentation right after the coolest kid around in English class? Of course you do! Such events threatened your fundamental need to belong, and so they impacted...